unfrozenmind new brochure launched….

Please click on the posting and then click on the link to see the interactive pages…

have fun lets us know what you think…

The golden thread running through the landmark theories of leadership, strategy, performance, innovation and organisational design for the last 20 to 30 years is the relationship between change and the mind.

The success of radical innovation depends on “the constraints of established patterns of thought and action.” And this is where the problem lies. Our common sense view of how the mind works, especially in relation to disciplines like innovation, strategy, creativity and the like is at odds with the way experience is actually constructed.

The missing link in current models of personal and organisational development is the relationship between theory and practice. It can be argued that most of these frameworks are based on principles which implicitly operate from a taboo of subjectivity, and therefore do not adequately take into account the role of perception and emotion in designing experience. Moreover, we can draw the conclusion that unless business academics and corporate executives take into account the processes of Blind Vision and Blind Emotion they in fact collude in skilfully maintaining convergence.

The Traditional model of business leadership needs to turns its microscope round the other way and look at how organisations design their own experience. Real competitive advantage exists in transforming thought and creating new ideas

Until this is realised, in effect all external restructuring is really the equivalent of reshuffling the deckchairs on the Titanic. We need a new model of business strategy which breaks the taboo of subjectivity and sets out an organisational framework to enable new modes of thinking, talking and acting.

In an economy based on ideas and meaning, imagination is your competitive edge. If you seriously want to pursue groundbreaking advances in Innovation and Leadership then establishing a breakthrough scenario to take the conceptual and emotional high ground is not a nice to have, but a must.

Having won 1^st prize at the TEC awards ceremony in Paris for their design and development of 3D Immersive environments with Shell, Unfrozenmind won an additional 2^nd prize for their work in Virtual Leadership Development.

TEC Paris organises an annual awards ceremony that recognises innovative corporate projects using 3D environments and for serious gaming. Other winners this year include L’Oreal, Michelin, BNP Paribas and Shell. The award for their work in Virtual Leadership Development awarded to Unfrozenmind by Philip Rosedale (real) and handed to the team via his avatar (virtual).

Virtual Leadership Development using Massive Multiplayer Online Role Playing Games (MMORPGs) is a new area that is rapidly gaining the mindshare of corporate Human Resource heads looking to cutting edge techniques and technologies to develop their executive talent. “Its about learning the skills of Web 2.0 in highly competitive virtual scenarios , where collaboration and leadership can be intensively trained, and best of all it is a lot of fun” says Unfrozenmind Marketing Director Alexei Levene.

By enabling Virtual Leadership Development programmes that are globally scalable, and encourage diversity, Human Resource Executives can bring innovative development techniques to their executives that are less costly and faster to implement and scale than more traditional Leadership Development courses.

About Unfrozenmind

Unfrozenmind is a Strategic Innovation Think Tank focused on changing the governing principles of the global economy through fostering the concept of Noble Business… business as a force for good. As the driving force of the global economy moves from products and services to human talent, Unfrozenmind shows how the business of innovation is the business of personal and organizational transformation.

Focusing on Strategic Innovation, Collaboration, Horizontal Communication and Virtual Leadership Development, Unfrozenmind helps organizations to Design Legends.

Unfrozenmind is powered by Community Chest, our strategic technology partner. Community Chest is the first marketing and communication agency established both in Paris and Second Life and has clients such as Michelin, ArcelorMittal, Jean Paul Gaultier, Lacoste, and Première Urgences.

For further information on Unfrozenmind please contact

Alexei Levene, Marketing Director alexei_levene@unfrozenmind.com

Or visit us at www.unfrozenmind.com

Or our 3D Academy at http://slurl.com/secondlife/UnfroZenMind/169/72/36

About the TEC awards