MASTERING DIGITAL LEADERSHIP
Social networking, 3D immersive environments and online role-playing games (MMORPG) are providing the examples and tools to enable business organisations transform their competitive advantage through collaboration. Leaders and organisations enmeshed in vertical managed cultures will find these changes both threatening and incomprehensible. Ask yourself the question, “How much experience have you of second-life, social networking sites such as Facebook, Twitter, MySpace and online role-playing games such as World of Warcraft, Age of Conan and Eve?”

The in-built cultural models of senior management thinking which decide what is right and wrong, are being fundamentally challenged by experiences being driven by technology which digitally connects people across communities and cultures, transforming meaning and identity. Revolutions have been started using these technologies, from Burma to Columbia. US and French Presidential elections have seen parties and candidates supporting and connecting with people in ways previously considered impossible. Organisations like Shell, Michelin or IBM recognise that 3D immersive environments will transform their capacity to deliver new value models, new ways of doing business that transcend the traditional analytical models now in use.

Understanding, experiencing and gaming in these virtual worlds is a training ground for the senior management teams of today and the future.
The Digital Challenge – How ready are you?

“Tens of millions of people are honing their leadership skills in multiplayer online games. The tools and techniques they’re using will change how leaders function tomorrow—and could make them more effective today”.

The future will be global in influence, distributed hierarchically and supported by a digital infrastructure. How ready are you for the challenges the future will bring? Business leadership and training is moving from silo-based thinking patterns to horizontal, inclusive, user-generated strategies. Moving from vertical thinking to horizontal thinking and communicating sets a new strategic challenge based on the principles of collaboration, innovation and creativity. Unlocking this human and organisational potential is a strategic imperative that Unfrozenmind addresses through our BrandNewLeader 2.0 virtual leadership programme.