Shell and Unfrozenmind take first prize in a virtual world.

A project that takes place in the virtual world of Second Life, has won the top accolade in the TEC Intraverse2008 Awards.

At a dual ceremony in Paris (real) and in Second Life (virtual), Shell and Unfrozenmind received the award for their development of a virtual Shell island complete with learning centre, laboratory and other business facilities.

Philip Rosedale (real), Chairman of Second Life’s Linden Labs, and his avatar (virtual) jointly made the presentation commenting: “While many companies are using 3D environments for areas such as marketing, Shell and Unfrozenmind have developed a wonderful example of how the businesses of the future will use 3D environments such as Second Life to drive collaboration”

From a concept developed by GameChanger, Shell’s innovation group, the island has been created as one of a possible suite of tools to stimulate collaboration, learning and creativity among employees.

Jan van derEijk, Chief Technology Officer of Shell said of the 3D environment, “Collaboration with others from beyond our disciplines and beyond our industry will be of increasing importance. This virtual world and other social networking tools that we are currently reviewing could play a role in enabling that collaboration -helping us in our innovation journey to deliver real world progress by drawing out the creativity of our vast technical -and non-technical -community.”

Unfrozenmind Ltd designed and developed the project as a part of its BrandNewPlanet 2.0 strategic collaboration offering, with technical support from partners Community Chest SARL. Toby Coop, Principal of Unfrozenmind said “from the outset, Shell have recognised the importance of horizontal collaboration in their organization, as one of the keys that will enable

them to unlock the potential of their employees to drive strategic innovation. Through the use of interactive architecture, BrandNewPlanet 2.0brings together a logic of innovation in a 3D immersive environment which allows organizations to collaborate globally, to test ideas, and simulate scenarios etc. We are delighted to have won this award with Shell and with support from our partners.”

About Shell GameChanger:

GameChangeris Shell’s innovation group comprising full-time Shell professionals with diverse backgrounds in business and technology in the energy industry who operate outside the constraints and priorities of Shell’s day-to-day business. Several GameChangerteams work together to help develop ideas that are “between and beyond” the company’s existing enterprise. GameChangerinvests in and provides support to new and unusual technology or business ideas from within the company or from external parties that can contribute to the delivery of responsible energy.

About Unfrozenmind:

Unfrozenmind is a Strategic Innovation Think Tank focused on changing the governing principles of the global economy through fostering the concept of Noble Business… business as a force for good. As the driving force of the global economy moves from products and services to human talent, Unfrozenmind shows how the business of innovation is the business of personal and organizational transformation. Focusing on Strategic Innovation, Collaboration, Horizontal Communication and Virtual Leadership Development; Unfrozenmind helps organizations to Design Legends.

Unfrozenmind is powered by Community Chest, our strategic technology partner. Community Chest is the first marketing and communication agency established both in Paris and Second Life and has clients such as Michelin, ArcelorMittal, Jean Paul Gaultier, Lacoste, and Première Urgences.

For further information on Unfrozenmind (powered by Community Chest) please contact

Alexei Levene, Marketing Director alexei_levene@unfrozenmind.com

Or visit us at www.unfrozenmind.com

Or our 3D Academy at http://slurl.com/secondlife/UnfroZenMind/169/72/36

For more information on Community Chest please visit http://community-chest.com

About the TEC awards

TEC Paris is a technology fair that has, been organized by the Chamber of Commerce and Industry of Paris (CCIP) for the last three years. In 2008, a new prize has been awarded with 7 categories and Intraverse2008, rewards the best uses of 3 dimensional metaversesby enterprises.

Sponsored by BNP Paribas, Google and Lazard, the awards judges were assembled by the organizers and were composed of representatives from major professional, government and research associations: For more information please see http://www.tec-paris.com/