Innovation is not about levelling the playing field. It’s about game changing ideas. It’s about throwing out the rule book and the business as usual models and discovering big bang ideas. It’s about transforming the personal and organisational immune systems which maintain you in orbit around the status quo. The left hand side of the quadrant is about finding answers to conventional questions, necessary, pragmatic questions which by definition lead to conventional answers.

The right hand side of the quadrant is about finding un-conventional questions. The questions which uncover the strategic dream, the strategic story which takes you on a journey of discovery to the emotional and conceptual high ground. Questions that cut open doors in the previously white washed walls of the organisational mind. Questions which unlock new revenue streams and drive organic growth. Questions that make magic and design legends.

What was your question?