Unfrozenmind is about putting the mind back into business.

As the driving force of the global economy moves from products and services to human talent, Unfrozenmind shows how the business of innovation is the business of personal transformation.

Unfrozenmind shifts the north star of the business world from the knowledge of business to the business of knowledge. The strategic positioning of Unfrozenmind commoditises the competition and creates a new-brand opportunity whose potential equity and bandwidth is greater than that of its competitors.

Unfrozenmind demonstrates clearly, using a variety of Visual Thinking tools, how a science of the mind, a science of first person experience, provides the most valuable foundation from which to grow human potential and organisational innovation.

Unfrozenmind turns the taboo of subjectivity inherent in the Western scientific/business model on its head and shows that business strategy and the future of the planet depends on the business world turning inward and mastering divergence.

The logical principles of Unfrozenmind show that competitive advantage is not to be found from doing “Business @ the speed of thought” but from exploring the space between your thoughts. By making a marriage of Eastern psychology and Western psychology Unfrozenmind knocks down the Cartesian wall and creates a new paradigm, the Lotus-Economy, which shows how creativity, innovation, leadership and organisational change emerge from transforming the processes of thinking, talking and acting.

Unfrozenmind has created a roadmap to help business leaders and organisations understand the why, what and the how of organisational innovation.

Innovation is not about levelling the playing field. It’s about game changing ideas. It’s about throwing out the rule book and the business as usual models and discovering big bang ideas. It’s about transforming the personal and organisational immune systems which maintain you in orbit around the status quo. The left hand side of the quadrant is about finding answers to conventional questions, necessary, pragmatic questions which by definition lead to conventional answers.

The right hand side of the quadrant is about finding un-conventional questions. The questions which uncover the strategic dream, the strategic story which takes you on a journey of discovery to the emotional and conceptual high ground. Questions that cut open doors in the previously white washed walls of the organisational mind. Questions which unlock new revenue streams and drive organic growth. Questions that make magic and design legends.

What was your question?